✩ well beings charity ✩
Well Beings Charity is a non-profit organization that unites animal welfare and environmental protection through grant making and education/awareness campaigns that underscore the interconnection between animal welfare, environmental justice and the climate crisis. By shining a spotlight on new models this organization helps to scale promising solutions.
With a trip to the Bolivian Amazon scheduled for early March 2020, I created a campaign called “Unite in Difference” to help Well Beings Charity raise awareness about deforestation in the Bolivian Amazon.
On the day the campaign was scheduled to launch, however, news came that La Senda Verde Wildlife Sanctuary - the largest animal sanctuary in South America - was forced into quarantine by the Bolivian Government due to the Covid-19 crisis.
I encouraged Well Beings Charity to pull the media spend from the “Unite in Difference” campaign and instead use it to help raise money to save the sanctuary.
#Branding: name, logo, story
Developing the name and telling the story for Well Beings Charity was a process deeply rooted in purpose and clarity of mission. Recognizing the intricate relationship between animal welfare, environmental preservation, and climate advocacy, I wanted a name that would effortlessly embody this interconnected vision.
The new organization launched in August 2019 with a star-studded gala and benefit at a beautiful farm in the Hamptons. In addition to developing the organization’s name, I also developed the name and brand for the benefit event, which now takes place yearly. You can read more about the “5th Annual Full Circle Benefit” in this Town & Country feature story.